1. Have your own style of getting a point across. You can have the same subject as another magazine but you need to present it to the audience in a different fashion.
2. Protect the merchandise. Use plastic covers to keep it from getting dirty.
3. Give hints on the cover for the stories that are inside. Entice the audience.
4. Make the cover appealing so it can stand out when next to another magazines.
5. Have a familiar logo or saying on all magazines for people to recognize the brand.
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